Merch Cat Presents: The Modern Artist Merch Strategy
Learn how to make the most out of music merchandise to boost your brand and revenue at our event Maximizing the Power of Music Merchandise!
DOORS AT 4PM.
New York Music Month and the NYC Mayor's Office of Media and Entertainment have partnered with Merch Cat to bring you The Modern Artist Merch Strategy!
Join Merch Cat Founder Vanessa Ferrer and special guests Crystal Gans (Mind Our Music Management/Raynes) and Jennifer Sullivan (KiTbetter) for a fun and informative workshop exploring the modern artist merch strategy.
Through real-world case studies, discussion, and interactive group exercises, we’ll break down what drives fan purchasing, how to create effective merch products and experiences, and how artists can plan for both live show and digital merch sales. Topics will include branding, fan connection, product strategy, live show sales, online opportunities, and building a merch approach that supports long-term artist growth.
Whether you're an artist, band manager, or music industry professional involved in merch and fan engagement, this event is designed to help you develop, refine, or scale your merch strategy while connecting with others in the music community.
Happy hour mixer to follow!*
We look forward to seeing you there!
Do you have an age limit?
Unless specified otherwise, all shows are 21+.
Is there a minimum to be seated at tables?
There is a $20 per person minimum to be seated at tables.
Are tickets refundable?
No. DROM tickets are non-refundable and all sales are final. If an event is cancelled, we refund the purchase price or issue a credit for a future purchase. Postponed or rescheduled events are not compensated.
How do I pick up my tickets?
All tickets are at will call. Come to the door with your confirmation email.
Are you accessible?
Yes, there is an elevator at the main entrance. There are 2 steps up to the elevated VIP area if you are seated there.